Saturday, October 3, 2009

Chasing the Peanut Butter: Turtle Mountain’s Purely Decadent Peanut Butter Zig Zag

For my first review of 2009’s Vegan Mofo (Vegan Month of Food) I will be sticking my spoon deep into the heart of Purely Decadent Peanut Butter Zig Zag non-dairy frozen desert.

So, what is it? It’s a soy version of chocolate peanut butter swirl (made with organic ingredients) and I’m not going to lie to you. It’s delicious. Whenever I pick up a new food the first thing I do, much to the chagrin of my fellow shoppers perhaps, is stop and read the ingredients. (Sometimes it takes me a while and I’m standing aimlessly in the middle of the grocery aisle. I try not to block anyone’s way, but Whole Paycheck’s aisles can get pretty crowded.) I check for freakish laboratory experiment style ingredients and things that *I* personally feel should never cross one’s lips. Peanut Butter Zig Zag completely passes this test. The ingredients are straight forward and natural. There’s nothing Frankenstein about this desert. It’s soymilk, peanut butter, sugar, some natural oils and thickeners that create the perfect ice cream like texture. It’s not icey or grainy like other dairy substitutes I’ve tried.

Taste? It’s a rich and creamy dark chocolate that has been swirled through with chunks of thick sweet peanut butter and flecks of dark chocolate. When I have a pint of this in the house (oh how I wish I could buy it by the gallon!) I have to act quickly or else my husband, T, will get to it first. He is in love with the peanut butter and will literally chase it through out the pint. I’ve been known to come down to our freezer in hopes of a late evening snack only to find that I no longer have a pint of zig zag, but maybe a half –pint of chocolate ice cream. And it’s still good, although the peanut butter adds the excitement.

So if you are a new vegan and looking for a sweet ice cream treat go to your nearest enlightened grocer and pick up a pint of Purely Decadent Peanut Butter Zig Zag (or any other Purely Decadent flavor for that matter) and get to noshing! A pint will typically run you about $3.99. Sounds pricey but you can get four decent servings out of it and I find that I don’t need a lot to satisfy the craving.

This month look for reviews on Dr. Cow’s Tree Nut Cheese, an artisanal gourmet cheese that is dairy free, vegan caviar comparisons, restaurant and bakery reviews, and if there’s time much MUCH MORE!


  1. This is my favorite ice cream of all time! I'm so glad you're letting the world know that you love it, too! And I can't wait to read your review of Dr. Cow's Nut Cheese. I've been dying to know what it's like.

  2. I have been dying to try this for a while, but just haven't gotten a chance. I definitely will asap. Also, I love that you call it Whole Paycheck. Incredibly fitting. :-)

  3. I ate a 1/2 pint of this every night during the last trimester of my 3rd pregnancy. Could. Not. Get. Enough. Soooo yummy.

  4. That's awesome veganf! I could totally see myself doing the same thing. It just sounds tasty!